NDY is a concept brand I created in order to showcase a truncated stylescape and to reignite my creative engine, as well as a showcase of the direction I am establishing myself in as an aspiring visual designer. Being the first realization of many design project ideas, its edges are rough and hearty.
It was conceived in honour of those people who have sacrificed much, if not everything, in order to stay true to themselves.
Courage to all pioneers.
The title illustration is based on an original photograph of the Apollo 11 program, possibly a Saturn V rocket module jettisoned by Armstrong and Baldrin, that I found hidden away in NASA’s public image database, which contains scans dating back as far as the early 60s.
I wanted to make the motion sequence for the presentation of the brand’s pugnacious logo as low-key and striking as possible, with a slight nod to filmmaking by incorporating a simple stop motion effect.
The freewheeling, almost careless brush work underlines the nature of the project. It is meant to distill a very elementary way of creating.
This part had me realize how functional a logomark consisting of multiple parts actually was. Creating patterns and dramatizing the proportion of desing elements is a good way of tying things together. I can see this work well in a more subtle manner in corporate friendly style guides.
I do not think the mixing of three distinct typefaces is a good idea, in general. This only works because I kept Didot separate as a highlighting font for the editorial layout.
There is a great book I have come across for matters of designing trademarks, from Yasaburo Kuwayama, which inspired me to keep the elements of a mark recognizable, yet functional enough to make for easy reproduction on all relevant surfaces. This was helpful, as I am often tempted to make things too intricate.
Surprisingly, the colouring part I found to be the most difficult. For this project, I settled for a two-tone theme just to get on with it. Would I have to do a style guide for a business, it would require a sophisticated palette of balanced colours. Only having shades vary in saturation is inelegant, and a reduction in total colours is not sufficient for mid-sized companies and bigger.
Applying a brand mark really is putting it to the test. Especially in point-of-sale display application and stationary, limited colour schemes would make things boring quickly. Less so when it comes to web.
The Alexander the Great bust I found stowed away in the Paul J. Getty Museum’s excellent database of historical pieces, complete with outline on any licensing agreements.
You might wonder what those people had in common to make this cover. Alexander III, Plath, Sagan, Tzu and Galois all recognized the breach of convention in their thinking and firmly stood by it.
Thank you for looking at my work.