Acqua Alta


A branding concept designed with Italian heritage in mind. It is tailored to a business operating within an industry that deals either with beverages, hydroelectric power, or water filtration.

This typeface is custom-made. I intended for it to communicate sanctioned, technical trustworthiness with a side of rhythm and feminine friendliness.
Studying hand-lettering for months led me to start creating my own letters. There are a number of drafts utilizing script as well, which I may or may not turn into something.

Making a motion poster for smart signage systems was the original idea for the brand. It is featuring FLIP 3D simulation with multiple forces directed to throw the fluid around in a way that has it splash. The sound design is inspired by field recordings mastered to resemble water in an enclosed space with a warm ambience.

It is a bit of an ode to the Festa di San Marco in Venice, which is akin to Valentine’s day, except not yet ruined, and, of course, the acqua alta phenomenon. The copy on the poster is a poem by Francesco Petrarca, to whom we owe the petrarchan sonnet, and the typeface is Faune, made by Alice Savoie for the Centre National des Arts Plastique.